How Direct Mail Postcards Work (Step-by-Step)
Many business owners are interested in direct mail but assume the process is complicated. In reality, it’s quite straightforward when you work with a local print partner. This month’s special gives you the opportunity to try it out.
Here’s how a typical direct mail campaign works.
Step 1: Choose the Neighborhoods You Want to Reach
With Every Door Direct Mail (EDDM), businesses can target specific neighborhoods based on USPS carrier routes within a zip code. Each route represents a group of homes and businesses that a mail carrier delivers to daily.
You can view and select available mailing routes using the USPS EDDM mapping tool:
USPS EDDM Tool:
https://eddm.usps.com/eddm/select-routes.htm
This tool allows businesses to see:
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How many homes are in each route
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Demographic information
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The areas surrounding their business
At USA Quickprint, we can help you review these routes and choose the ones that best fit your service area.
Step 2: Design Your Postcard
Your postcard should clearly communicate:
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Your business name
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Your services
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A promotion or message
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Your contact information
A well-designed postcard is important because it is often the first introduction someone has to your business.
This month’s promotion includes basic setup, or we can use your artwork. There are specific sizes for this type of mailing, so when creating your own artwork, make sure to check with us or the post office. Our team can create a postcard that reflects your brand and effectively communicates your message.
Step 3: Print Your Postcards
Once the design is ready and your routes are selected, the postcards are printed on durable cardstock designed to stand out in the mailbox. Paper quality and printing matter when it is a first impression. High-quality printing ensures your marketing materials look professional and represent your business well.
Step 4: Prepare the Mailing
For EDDM campaigns, postcards are grouped and prepared according to the selected USPS carrier routes.
This preparation includes:
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Bundling postcards for each route
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Completing the required paperwork
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Preparing the mailing for delivery to the post office
USA Quickprint handles these steps to make the process easy for our customers and includes them in this month’s special.
Step 5: Delivery to Local Mailboxes
Once submitted to the post office, your postcards are delivered along with regular mail to every address on the selected carrier routes.
This means your message reaches hundreds or even thousands of homes in a targeted area.
Why Businesses Use Direct Mail
Direct mail continues to be popular because it helps businesses:
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Build brand awareness in their community
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Promote seasonal services or events
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Introduce their business to new neighborhoods
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Stay visible with local customers
When done consistently, direct mail can become a reliable part of a company’s marketing strategy.
Ready to Plan Your Mailing?
Direct mail is one of the most effective ways to build brand awareness in your community.
Contact USA Quickprint to check available routes and plan your mailing.
Check out more details about EDDM from the USPS by clicking here.
Reach out to get a quote from us today! Call us, email us, or stop by! Or place your order today!




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