This year we will be starting a new tradition. We will be closed the first week of July to give our staff a summer vacation. With our vacations planned for the first week of July and the last week of December, our staff will be able to better serve you throughout the year. Here is a complete list of dates we will be closed and our normal business hours.Please mark your calendars and plan accordingly. We will do our best to continue to remind you of this change as the new year progresses!
Other important dates to mark, is our upcoming monthly specials!
The Pantone Matching System, which we sometimes refer to as PMS, is used to help keep colors consistent for reproducing a certain color on different equipment and/or using different methods. Each color has a reference number, and this number can be given to any printer, manufacturing company, or designer to ensure the color is the same. For example, USA Quickprint uses PMS 185 for the color red. Anytime we print our invoices, order vinyl for our decals, get t-shirts printed, reproduce labels we use this PMS 185 red to keep the red in our logo consistent. Check out the video below for a great visual.
Pantone.com does a great job explaining the Panton Matching System as “a universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – across various materials and finishes for graphics, fashion and product design” (https://www.pantone.com/color-systems/pantone-color-systems-explained).
If you are just starting out, revising your company brand, or you have an established brand, it is important to know your Pantone Color(s) to keep your brand consistent. If you want to know your Pantone color(s) or need to pick some colors out, feel free to reach out to us and we will be happy to help you out.
GREAT TOOL FOR ANY SMALL BUSINESS! Adobe Express is easy to use and the blog contains some great how-to, tips, and information about marketing. http://ow.ly/GeyV50KgHKc
If you are familiar with Canva you will love Adobe Express. Personally, we like Adobe Express better than Canva. Along with a great design tool it links to a content scheduler that links your and posts on your social media accounts. Try it out and let us know what you think!
This week… it is all about Large Format Printing! Large Format Printing, also sometimes referred to as Wide Format Printing, is a type of digital printing that produces products that are too big to be produced on your home printer or even on high production copiers. USA Quickprint considers anything larger than 12” x 18” to be large format. Other attributes about large format printing, other than size, is media and ink. Media and inks used for Large Format Printing are typically more durable than offset and other digital printing methods and great for many outdoor uses. For example, banners, decals, parking lot signs, and yard signs are the popular outdoor products USA Quickprint produces using Large Format printing. We also produce indoor point of sale (POS) signage, posters, blueprints, and canvas prints.
Recently we upgraded our 52” inkjet printer and had to bring it through the window to get it upstairs. Big equipment for big jobs! Check out the video below!
Also, I found a video that gives a great example of what digital printing is, How It’s Made: Digital Printing, and it also shows some Large Format Printing in action.
USA Quickprint has been in business since 1984. We have a number of customers who have been with USA Quickprint since we opened our doors, or shortly after, and every day we gain a new customer. However, we still hear the statement “we did not know you did that” from some of our long time customers. Or, we have a new customer who has driven past our building for a number of years and “did not know anything about USA Quickprint”.
We have a number of products and services, but we specialize in offset printing, digital printing, and large format printing. What does that mean? What is offset printing? What is digital printing? What is large format printing? How do each of those benefit you? Over the next few posts, it is our goal to help you understand what USA Quickprint does and what products and services we offer.
We started out specializing in offset printing. This short video below, found on YouTube, gives a great overview of How Offset Printing Works. When do we use offset printing and for what products? As mentioned in the video, the larger quantity jobs have a cost benefit, but also jobs that require special color requirements also benefit from offset printing. Common products that are printed using this method are: brochures, business cards, envelopes, flyers, forms, instructions, labels, letterhead, mailings, placemats, stationery, and tags.
Direct Mail can leave a lasting memory of your company or event!
I was searching for some content to share about direct mail marketing and came across a great article on mailchimp.com about direct mail. Direct mail marketing can be done through the USPS, or other direct delivery methods. It does not necessarily need to be a physical printed piece to be successful. Digital direct mail marketing is done through email, however these days some inboxes are inundated with emails. If done correctly, direct mail marketing can leave a lasting memory of the message being sent. Over the years we have seen many of our customers have great success with Every Door Direct Mail (EDDM) when targeting an area, or even using a purchased or custom mail list.