QR Codes: Now I get it

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This is an article from americanprinter.com

Jul 1, 2011 11:31 AM, By Michael Casey:

About a year ago I downloaded a QR Code reader on my iPhone and started clicking away to see what this was all about. I thought it was interesting, but other things took priority and it did not get the attention it deserved. This past week while with a bunch of printers I now see the value. But only if used properly!

QR Codes are here to stay and very convenient for mobile device users. The new mobile devices are coming with QR Code readers included in them.

After my second look at QR Codes a year later I now get it. On the way flying home last week I started scanning the codes on airport signage, in magazines, on brochures. Some were great, others stunk badly. We now have another bazooka for marketing and what you do with this technology is important. Don’t use it for the cool factor, but to add value and use your creativity.

To read more, just scan this QR Code:

What is going on around the shop…

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After testing different material we finally found the perfect canvas material for our wide format printer. What does this mean for you? We can now reproduce your masterpiece (children’s art, photos, watercolors, oil paintings, drawings, and much more) on fine art material. The material can easily be stretched over a wooden frame or placed into a traditional frame for the perfect gift or décor.

– Your Friends at USA Quickprint

The Importance of Proofreading

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The number one mistake of proofreading is not proofreading.

Arocdnicg to rsceearch at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer are in the rghit pcale. The rset can be a toatl mses and you can sitll raed it wouthit pobelrm. Tihs is buseace the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.

For that reason it is important to read each letter and number when proofreading your next project.

Different software programs have spell/grammar check which finds most mistakes. However this function will not catch misspellings that form other valid words or incorrect facts.

“Stop the press! We have to make a change!”

How do you solve this problem? Proofreading! Not only should you look at your project but make sure to have a few other eyes look it over. Each time the project is reviewed try to focus on a different aspect.

1. Look at spelling.
2. Look at grammar.
3. Look at the facts.

– Your Friends at USA Quickprint

P.S. What mistakes did you find on our last newsletter? Who was paying attention? Email us the corrections and get $5.00 off your next order.