QR Codes: Now I get it

This is an article from americanprinter.com

Jul 1, 2011 11:31 AM, By Michael Casey:

About a year ago I downloaded a QR Code reader on my iPhone and started clicking away to see what this was all about. I thought it was interesting, but other things took priority and it did not get the attention it deserved. This past week while with a bunch of printers I now see the value. But only if used properly!

QR Codes are here to stay and very convenient for mobile device users. The new mobile devices are coming with QR Code readers included in them.

After my second look at QR Codes a year later I now get it. On the way flying home last week I started scanning the codes on airport signage, in magazines, on brochures. Some were great, others stunk badly. We now have another bazooka for marketing and what you do with this technology is important. Don’t use it for the cool factor, but to add value and use your creativity.

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