The Pantone Matching System, which we sometimes refer to as PMS, is used to help keep colors consistent for reproducing a certain color on different equipment and/or using different methods. Each color has a reference number, and this number can be given to any printer, manufacturing company, or designer to ensure the color is the same. For example, USA Quickprint uses PMS 185 for the color red. Anytime we print our invoices, order vinyl for our decals, get t-shirts printed, reproduce labels we use this PMS 185 red to keep the red in our logo consistent. Check out the video below for a great visual.
Pantone.com does a great job explaining the Panton Matching System as “a universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – across various materials and finishes for graphics, fashion and product design” (https://www.pantone.com/color-systems/pantone-color-systems-explained).
If you are just starting out, revising your company brand, or you have an established brand, it is important to know your Pantone Color(s) to keep your brand consistent. If you want to know your Pantone color(s) or need to pick some colors out, feel free to reach out to us and we will be happy to help you out.