What does USA Quickprint Do? (Part 2)
Last week we discussed what offset printing is and mentioned other types of methods of printing that USA Quickprint uses to produce printed products. If you have not had the opportunity to check out that post, I recommend it: What does USA Quickprint Do? (Part 1).
This week the topic is digital printing. What is digital printing? Xerox does a great job defining digital printing, “Digital printing is the process of printing digital-based images directly onto a variety of media substrates (paper, vinyl, fabric, etc.). There is no need for a printing plate, unlike with offset printing” (Xerox, 2022). For example, when you open a word document or email and print this file to your desktop printer, that is digital printing. It is the process of printing directly from a computer to a printer. USA Quickprint uses high production digital printers, such as copiers, inkjet printers and laser printers, to digitally print several different products. Booklets, brochures, business cards, calendars, copies, coupons, doorhangers, envelopes, flyers, forms, invitations, mailers, menus, newsletters, postcards, programs, rack cards, signs, and tickets are all common digitally printed products we produce. Digital printing is beneficial for smaller quantities and for items needed quickly.
I found two videos this week to help you understand what digital printing is. The first video discusses offset printing vs digital printing: Offset vs Digital Printing. What are they?
The second video is an ad for a type of digital printer that is common in the printing industry showing the process of digital printing: HP Indigo Printing Technology | Indigo Digital Presses | HP. Keep in mind that this is just one process for digital printing. Just like when you pick out an inkjet printer or laser printer for home use, there are different processes and equipment for high production digital printers.